Cornwall-based Firebrand Brewing Co’s focus on alcohol-free beer has seen its 0.5% ABV Shorebreak Hazy Pale Ale overtake the brewery’s flagship lager to become its best-selling beer. Over the past 12 months, Shorebreak has accounted for 23.9% of Firebrand’s total sales, making it the brewery’s number one beer across all channels, generating around 37% more revenue than its previously best-selling beer, Helles Beach Cornish Lager, which comes in at 4.4% ABV.