ekeg, the sustainable keg and cask rental partner behind “Kegs made simple.”, has partnered with the Licensed Trade Charity (LTC) to launch the Karma Keg, a joint-branded keg and cask that turns an “everyday pour into an everyday good deed”. When a unique ekeg x LTC branded keg or cask lands in a venue, it becomes more than a vessel for beer. Staff who spot it and take part are rewarded