A record number of chickens have given up their wings to allow Americans to engage in their favourite pastime this Sunday – watching the Super Bowl and eating hot wings.
To put that in perspective, if Kansas City Chiefs’ coach Andy Reid ate three wings per minute, it would take him about 900 years to eat 1.4 billion wings.
But along with this insane number of chicken wings, numerous US publications are estimating 325.5 million gallons of beer will be downed on Super Bowl Sunday.
It is hard not to be skeptical of this number, after all it would mean that every American man, woman and child would be drinking 128 ounces or about 10 cans. Regardless, there is still going to be a lot of beer drunk.
For those who have never experienced the Super Bowl in the States, it is very similar to Thanksgiving except without turkey. You can easily say the US shuts down during the game except during breaks in action when local infrastructure can be stressed. One year in Utah the amount of people flushing their toilets during a commercial break broke sewage lines.
Not all are flushing, however. At times the most popular part of the game are the commercials and Anheuser-Busch is going all out with four minutes worth of commercials, including one 60-second spot that will promote both Bud Light and its new Bud Light Seltzer. A 30-second spot costs around $5.5 million.
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Last year Bud Light took on Coors and the US corn industry with Super Bowl ads which stressed it, unlike its main competitor, did not use corn syrup in its brewing process.