The battle for beer supremacy is on as a brand-new series will find Europe’s next best beer.
Hosted by global music star, beer lover and pub landlord James Blunt, and Wild Card’s Jaega Wise, Beer Masters will pit teams from the UK and Europe against one another, for the chance to be crowned beer champion. The series will be available to watch on Prime Video from November 11th.
Across five episodes the pressure will be on as the teams are challenged to brew different styles of beer. Celebrating Europe’s thriving craft beer scene, in each episode the contestants will learn from the biggest and best beers where they will take inspiration from their processes, history and culture.
They will then head back to their home breweries to get to work on perfecting the ‘Brew Challenge’ with one beer per episode being awarded gold, and a place in the Beer Masters final.
The teams will also be set a ‘Serve Challenge’ in each episode, to see if they have what it takes to succeed in the fast moving, highly competitive beer world from designing their own beer label to developing dishes that they would pair and serve with their beers.
Jaega will be assessing the teams’ creativity, innovation and passion in every drop. And that’s not all. The competitors will also need to impress an elite panel of guest judges from the biggest names in brewing including Brewmasters from Camden Town Brewery, Leffe and Stella Artois, as well as a line- up of celebrity hosts including entrepreneur Jamal Edwards MBE, and model Daisy Lowe.
For the triumphant team, an amazing opportunity awaits, with the chance to see their winning craft beer launched and sold commercially, with all the profits going to the team crowned Beer Masters.
Speaking about the new series, Blunt said: “Beer Masters is a competition dedicated to the love of beer. It’s all about celebrating the finest beers Europe has to offer, from tasting the best brews to finding out what goes into making them. What the teams create in their kitchens and sheds is phenomenal. I’m so excited to find, and taste, the next best beer!”
All episodes of Beer Masters will be available on Prime Video from Thursday 11th November.
