A new draught innovation technology from Japan is hitting the UK.
Asahi Super Dry is launching its ‘Auto Pour Units’ – which it describes as a breakthrough in on-trade technology that produces the “perfect serve” of Japan’s No1. beer, every time, at the push of a button.
The roll out of the Auto Pour Units will provide UK customers with a best-in-class experience of Asahi Super Dry, which has a distinct taste profile best described as dry and crisp with a quick, clean finish.
The company said that as well as creating the most refreshing beer experience, it also prepares the palate for what comes next, precisely designed to complement the delicate flavours of Japanese cuisine.
The unit itself is an easy to use, button operated machine, using technology developed in Asahi Super Dry’s birthplace, where the draught innovation is a staple of modern Japanese bar and dining culture. The Auto Pour Units feature at the following Asahi Super Dry partner outlets, with further nationwide roll out scheduled for 2022:
- Flesh and Buns, Fitzrovia
- Untitled, Dalston
- Akira at Japan House, Kensington High St.
- Panton Yokocho, Leicester Square
- Inamo, Covent Garden
Jonathan Norman, Global brands director at Asahi UK, said: “We’re excited to bring a taste of modern Japan to the UK with the launch of the Auto Pour Unit, a tool created to help bartenders provide an even better experience of Asahi Super Dry.
“The new technology guarantees high quality and the ultimate precision, whilst driving theatre at point of purchase, so our customers can fully experience the exceptional taste and quality of Asahi Super Dry, with every pour.”
