Polish brand Żubrówka launches bison grass beer

Polish vodka brand Żubrówka has launched its the first-ever craft beer, the Żubrówka Bison Grass Wheat beer.

Żubrówka, the world’s third largest vodka brand, boasts a rich heritage spanning 500 years and is known for the taste of “the blade of bison grass in every bottle”. 

The company said the newly created Polish Bison Grass Wheat Craft Beer will capture the long-standing appeal, aromatic qualities and exciting flavour profile of the original vodka that comes from this celebrated and sought-after ingredient.

Brewed at 4.2% using the essence of bison grass, the beer is a celebration of the characterful bison grass ingredient, which offers a unique and aromatic taste unlike any other with notes of almond, vanilla, coconut, and lavender.

Zubrowka is named in tribute to the bison (“żubr” in Polish) that are fond of the sweet-tasting grass.  Each blade of grass is hand-picked from the Białowieża forest in Poland, a world heritage site where Europe’s last remaining herds of wild bison roam free. 

Here, bison grass grows freely in the glades and following an intricate production process, then delivers an unmistakably pure and authentic taste, unlike any other, to the world-famous vodka and now wheat beer.

Chris Jones, managing director at Paragon Brands who distribute Żubrówka in the UK, said:“The new Żubrówka Bison Grass Wheat Beer combines the much loved, distinctive taste you’d expect from Żubrówka with Beer52’s imaginative brewing style. 

“We’re thrilled to introduce a craft beer that is infused with 500 years of Polish tradition and spirit, saluting the rich heritage of the Żubrówka brand with an exciting new beer that is sure to appeal to vodka and beer lovers alike.”

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