Iconic brewery Joseph Holt is known for being – as its slogan goes – `unmistakably Northern` has launched its debut fashion offering `on tap` – with the launch of a clothing line which champions its famous northern heritage.
Already this casual, comfortable range – which includes t-shirts, sweatshirts and hoodies – is proving a big hit . Not least since many of the items display Holt’s ‘Unmistakably Northern` slogan.
The clothing range also includes t-shirts emblazoned with designs of historic beer mats as well as polo shirts celebrating the brewery`s 175th landmark anniversary : Joseph Holt was started by weaver`s son, Joseph Holt in Manchester 1849 and has been in the same family for six generations.
And given that the brewery is based in Manchester there`s also a sweatshirt featuring an embroidered Holt`s “Bee Glass”. This limited-edition striped glass – available on the Holt`s website – transforms into the ‘bee like’ Manchester symbol when filled with golden ale. ( The bee reflecting the city`s hard work ethic and the fact it is a hive of activity) The Unmistakably Northern slogan is splashed across the back of the sweatshirt alongside the Joseph Holt name and logo. The family crest can be found on the inside of the neck.
Paul Longmire, marketing manager at Joseph Holt said that launching the clothing line tapped into the sense of regional pride many Northerners feel about their identity, culture, humour, and traditions. The range, made from Gildan cotton and blends, is also competitively priced – with t-shirts costing £18 and sweatshirts from £27.
He added: “This is the first time the brewery has launched a clothing line and we`re delighted that it`s proving to be such a great success. Joseph Holt ales are one of the great Northern brands. Our customers are fantastically loyal and love the heritage associated with the brewery. That`s now reflected in the popularity of the clothing range which champions not only our award winning ales but the heritage of the North.
“Joseph Holt also has a place in the heart of those who have moved away from the North or who have visited the area and are looking for a memento. Our clothing range means they can proudly display their northern heritage even if they are far away from home!”
