Siren Craft Brew and Red Fin Cider have announced a new initiative to service pubs and venues in Berkshire, Brighton and London active immediately. On-trade customers can now purchase Red Fin cider products directly from Siren, packed in the brewery’s 30l stainless steel kegs.
Two Red Fin ciders are now available to customers alongside Siren’s comprehensive offering of pale ales, IPAs, sours, stouts and lagers. Venues can consolidate their beer and cider deliveries and empty collections to simplify their logistics.
Further benefits to publicans include the option to take advantage of collaborative brand activations and events, designed to engage customers, boost footfall and elevate the presence of the drinks offering within the venue. Custom installations will also be offered, ideal for new businesses, refurbishments or venues looking to shake up their offering.
This partnership isn’t financial and neither company has a stake in the other. The independent businesses describe the relationship as a strategic partnership designed to provide quality, flavourful beverages to pubs, bars and restaurants.
Freddie Rouse, Red Fin co-founder, commented: “This partnership allows us and Siren to explore new projects together in collaboration, sharing all of our joint experience and resources. Having worked in craft beer for many years, it’s something I’ve never done before, but I’m confident it will work well.
“We have known a lot of the Siren team for many years and are thrilled to be able to work so closely with them to explore some fun new projects together. We will be running exclusive production runs for Siren into their 30L kegs.”
Darron Anley, Siren Craft Brew founder, said: “We’re a passionately independent brewery and we’re always on the hunt for new ways that we can collaborate with like minded businesses and better support our customers. This unique partnership not only improves our combined product offering, but makes life easier for publicans who are continually under pressure on time, finances and resources.”
Nick from Craft Beer Cabin (Norwood Junction & Bromley, added: “Being a small bar in a high street shop, we have limited cellar space to work with. The Siren & Red Fin partnership is great for us. Not only will we be able to bring in delicious cider in 30l kegs, where most are 50l, we can also consolidate with our beer orders and empty collections. Being more efficient while having an exceptional drinks offering feels like a win/win for us and our customers.”
Siren Craft Brew is one of the UK’s most highly regarded and leading craft breweries. Established in 2013, its best selling beers Lumina Session IPA and Soundwave IPA can be found in leading pubs, bars and supermarkets across the UK. It recently made the news with Something In The Water, a sci-fi red berry sour beer inspired by 20th Century Studios Alien: Romulus. In May 2024 it opened its flagship 4000 sq ft brewery tap room and kitchen in central Reading, where Red Fin ciders are also now available on tap.
Red Fin Cider, now entering its fifth month of trading, has quickly established itself across London and the nationwide craft pub scene. Red Fin believes cider should be as high standard as craft beers that have taken the UK by storm. Red Fin expertly blends British-sourced apples, delivering a cider that stacks up in the world of craft beer.
The partnership is now live, and all new and existing customers of Siren Craft Brew are invited to explore the new offering. Publicans interested in learning more about the benefits of this partnership, including brand activation opportunities and installation services, are encouraged to contact their sales representative at either Siren or Red Fin, or visit www.sirencraftbrew.com for more information.
