Fierce Beer, the multi award-winning Scottish brewery, has added a new flagship to its existing range of Beer Coolers in the form of Fierce Iron Brew.
The brewery’s Fierce’s Beer Coolers, were introduced last year as the ‘perfect summer refreshers’ and have been revamped for the New Year.
Fierce Iron Brew is described a bright, vibrant orange, with the unmistakeable flavour of Scotland’s favourite soft drink.
Fierce Iced Tea is brewed with real tea leaves & a twist of lemon – dry, light & refreshing while Fierce Lemonade is pink, hazy & crisp with flavours of zesty citrus & tart raspberry
Best served ice cold, the original trio of ‘Beer Coolers’ were inspired by global trends moving towards more accessible beverages, with a target market spanning both craft beer and RTD drinkers.
Fierce Beer Coolers are brewed at Fierce HQ in Aberdeen with pure Scottish water, malted barley, a hint of hops & specially selected flavourings.
“Launching Burns Night 2025, picking Scotland’s favourite soft drink as our new Beer Cooler flavour seemed like the obvious choice.
“We have been trial testing and the most recent batch of Iron Brew was very well received at the exclusive tasting session we held mid-month at our bars. That was when we knew we’d got it just right,” said Dave Grant, founder and MD at Fierce Beer.
Available early access on draft in Fierce Bars & other selected venues from 25th January, then in can alongside Fierce Iced Tea, Fierce Lemonade, Fierce IPA & Cerveza in over 180 Scotmid stores, Fierce Bars & online shop from 29th January & on general release from 20th February.