Meet Bec Blake. In the last 13 years she has worked in almost every corner of the craft beer industry. From working in her local beer bar, she moved her expertise and passion for the industry over to the US where she became the Head Beer Buyer at Whole Foods Market.

From there she ventured into B2B sales as the Southern California off-trade representative for Stone Distribution, navigating a fiercely independent portfolio of over 50 suppliers including Alesmith, Russian River and El Segundo Brewery across the golden coast.

And after returning to the UK, Bec has since worked as national sales manager for Deya Brewing Co and recently joined the team at Sellar as buyer success manager.

In this podcast, she asks: “Who should be in the driving seat for your next beer?”. Because, after working for some of the most revered and respected businesses in the field, she’s learned a thing or two about how brewery and beer businesses owners can work more effectively with their sales teams.