Cave Direct has partnered with Tiny Rebel to sell the Welsh brewery’s beer in cask, and is also planning to bring customers the best in cask beer from UK breweries and beyond.

Starting with Tiny Rebel, the company is supplying cask beer alongside the necessary equipment as well as expertise direct from the brewery on how best to look after and serve their beer.

“In taking on a line of cask from Tiny Rebel we’re hoping to help raise the quality of
the sector as a whole,” said marketing manager, Jonny Garrett. “With this in mind all our casks will be cold-stored in our new cold warehouse and we’re offering a manual to all the accounts that buy cask, along with free equipment and a manual to look after it and serve it right.”

He added: “Many of the team at Cave Direct are former publicans. They love cask beer and they know how to look after it.

“We have been asked many times why we don’t sell cask but ultimately, we started as an importer so the cask offering wasn’t core to our strategy. But that is changing. Why not offer cask lambic, or a fantastic cask beer from someone like Lervig?”

Garrett added that Cave Direct wants to work with UK breweries, promoting cask collaborations and giving cask beer the attention and credit it deserves.

He said: “It has always bugs me when I’m asked if I am craft beer drinker or a real ale drinker. The only way you difference is the way you are serving it. It’s either good beer or it’s not.

“We want to show that cask beer is a medium. It’s like a pen and paper. It’s what you do with it that counts.”