Nick Dwyer, creative director at London’s Beavertown Brewery, has already been involved in nearly 60 unique projects in 2017, and we have still have three months of this year left.
A wealth of new beer releases, a myriad of collaborations, the hugely successful Beavertown Extravaganza and partnering with clothing brand M C Overalls are the main reasons Dwyer had been kept busy, but you’d be hard-pressed to get him to highlight one high spot of the year gone by.
“I’m always looking forwards, not backwards. When you’re fortunate to be involved so many interesting and exciting projects, you rarely have time to fully assess and appreciate what has gone before,” he explains.
Dwyer adds: “We’ve worked on so many new designs this year, as well as tweak and rebrand some of the core.
“Working with Mike from Stillwater Artisanal on the ‘Skullwater’ design and Andy at Firestone Walker on ‘West Side Beavo’ were great for different reasons as they represented different elements of collaboration.
“While teaming up with M C Overalls tied in with our own ethos of always striving for the highest quality.”
Both of those beer designs received a great deal of positive feedback from consumers, and Dwyer adds that it’s important to avoid resting on your laurels and keep pushing yourself creatively.
He explains: “When you look at a beer fridge now, it is simply outstanding. It is like looking in a rainbow. Breweries are putting in more time and effort into ensuring their beers standout as much as possible.
“We’re also seeing breweries take on designers when they wouldn’t have before. It’s great to see and if a brewery was debating doing it, I would implore them to take the leap.
“But it’s not straightforward.
“People need to talk to each other. You can’t be your own island when it comes to design. You should have a very good idea of what you want from your branding and you need to communicate but at the same time, don’t step in half way through. Have faith in your designer from the get-go or they will be afraid to give their best.”
Nick Dwyer is speaking at the Brewers Congress in London this November.
Photo Credit: Matthew Curtis
You’ve got a designer? Great, now work with them | Nick Dwyer
Nick Dwyer, creative director at London’s Beavertown Brewery, has already been involved in nearly 60 unique projects in 2017, and we have still have three months of this year left.
A wealth of new beer releases, a myriad of collaborations, the hugely successful Beavertown Extravaganza and partnering with clothing brand M C Overalls are the main reasons Dwyer had been kept busy, but you’d be hard-pressed to get him to highlight one high spot of the year gone by.
“I’m always looking forwards, not backwards. When you’re fortunate to be involved so many interesting and exciting projects, you rarely have time to fully assess and appreciate what has gone before,” he explains.
Dwyer adds: “We’ve worked on so many new designs this year, as well as tweak and rebrand some of the core.
“Working with Mike from Stillwater Artisanal on the ‘Skullwater’ design and Andy at Firestone Walker on ‘West Side Beavo’ were great for different reasons as they represented different elements of collaboration.
“While teaming up with M C Overalls tied in with our own ethos of always striving for the highest quality.”
Both of those beer designs received a great deal of positive feedback from consumers, and Dwyer adds that it’s important to avoid resting on your laurels and keep pushing yourself creatively.
He explains: “When you look at a beer fridge now, it is simply outstanding. It is like looking in a rainbow. Breweries are putting in more time and effort into ensuring their beers standout as much as possible.
“We’re also seeing breweries take on designers when they wouldn’t have before. It’s great to see and if a brewery was debating doing it, I would implore them to take the leap.
“But it’s not straightforward.
“People need to talk to each other. You can’t be your own island when it comes to design. You should have a very good idea of what you want from your branding and you need to communicate but at the same time, don’t step in half way through. Have faith in your designer from the get-go or they will be afraid to give their best.”
Nick Dwyer is speaking at the Brewers Congress in London this November.
Photo Credit: Matthew Curtis
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