Glass: A Clear Advantage

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Wilson argues that historically, there have not been as many options for this service and Camerons feel that this investment in high quality flexible filling and packaging gives them the ability to offer an alternative service for larger production runs.

He says: “This project features a filler with electro pneumatic filling valves so that the filling phases can be optimised for the different products to minimise O2 pick up. It also means much less maintenance and the reduction of product losses due to a central bowl rather than annular ring.

“The other major advantage of the filler from Enterprise is that the fill levels can be adjusted centrally without any change parts direct from the control panel which means any new bottles or products will not require filling parts. This is also better for hygiene as no vent tubes need to be replaced. In fact the vent tubes do not have spreader rubbers that requiring replacing but a “swirl” type of filling.

“Special universal change parts for the line ensure that Camerons can handle practically any bottle that can be required including PET.  This is just one example of the leading edge equipment that Enterprise Tondelli supply for projects ranging from single machines to complete turn key projects.”

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For UK glass packaging manufacturer Beatson Clark, the branding advantages of glass bottles over aluminium cans, and showing people 3D concepts that show how their bottle could look with alternative embossing or shape options, is an important way to convey the benefits of bottling to breweries.

Charlotte Taylor, marketing manager explains: “Our key selling point is the premium nature of glass – it is undeniable that glass looks and feels like a quality product and this is frequently reflected in consumer’s perceptions.

“With glass bottles you can still incorporate the artwork on the label – some bottles have the same label area as a can – yet you also get the branding advantages of different shapes, styles and embossing options which cans can’t offer. Probably the most iconic glass bottle shape is Coca-Cola – an instantly recognisable design which can’t be achieved in cans.”

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About the Author
Tim is the launch editor of The Brewers Journal and is a keen advocate of the brewing industry.