Cost Effective

When it comes to looking at particular label stocks and finishes, standard paper/PP stocks continue to remain very much its core offering due to the fact that they are cost-effective and they work.

He adds: “Naturally we have variations in the carrying material that we supply these labels on – some operations prefer PET liners that can contribute towards speedier application. Where customers are looking for something a little different we’re able to borrow ideas/materials from our wine label production. On a similar note we’ve also noticed more demand for matt/tactile varnishes on PP materials that work toward replicating textured stocks.

“The breweries that we serve tend to differentiate themselves through well-designed artwork and increasingly through a small amount of premium finishing such as hot-foil, spot varnish or embossing combined with digital printing. A well designed label that keeps the premium finished elements of the label constant across all designs is key; this keeps tooling costs low and labels cost effective.”

But for those breweries going the extra mile with their financial commitments, how do clients juggle the increased costs that come with higher quality stocks and finishes with the, hopefully, improved return on investment their beers will return?

“Over recent years, digital label printing has been slowly but surely working it’s way into the brewery scene. We’ve taken on a consultive approach to supporting both our new and existing customers, educating on the benefits of digital printing,” says White.

“Digital printing is great for two reasons; firstly, there are no plate costs so we have the ability to produce multi-versioned runs with ease, combining IPA, Stout and Pilsner for example; Secondly, the relatively low set-up costs in comparison to other methods of printing mean that labels for limited edition brews can also be realised much more cost-effectively.”