BrewDog has worked with packaging partners DS Smith and Glenhaze on the production of its 2020 advent calendar.
The advent calendar is sold exclusively on the BrewDog website and contains 24 beer cans spanning the whole BrewDog range, including; 15 new beers launched this year, six online exclusive beers and two advent exclusive beers.
BrewDog has enlisted the support of packaging giant DS Smith and market leader Glenhaze to facilitate e-commerce success in the most sustainable way possible.
To ensure 1.5 million cans of beer and over 66,000 calendars can be shipped worldwide, DS Smith responded by collaborating with high-value protective packaging manufacturer Glenhaze, to develop a high-quality, robust solution complete with stellar aesthetics for consumer purchase.
Glenhaze, an accredited BrewDog supplier, was pivotal in providing 24 fully assembled cell divisions that would hold the weight of 24 cans horizontally, without collapsing, so that the product can arrive in pristine condition at the consumer door.
The DS Smith team also worked to ensure exceptionally high standards of functionality and practicality so that the calendar remains straight and even, in the lead up to Christmas day.
As part of the solution, DS Smith has worked to design the exterior of the calendar, using its award-winning printing capabilities to produce bold visuals and key messages that highlight BrewDog’s commitment to being Carbon Negative, the first brewers to do so.
Martin Ballantyne, key account manager at DS Smith commented “Since the start of collaboration, our relationship with BrewDog has gone from strength to strength and we are thrilled that it has partnered with us to spread merriment and develop an advent calendar that is built for e-commerce success.
“By staying true to our sustainability values, our teams have produced a solution that aims to meet ambitious net-zero targets while still continuing to offer the consumer a gift that they would be happy to give to their loved ones.”
Lauren Carrol, Group CI Manager at BrewDog, added: “We’re excited to be able to offer this exclusive advent calendar and continue to further our success in the online realm.
“Through exceptional printing capabilities and DS Smith’s ongoing reliability and consistency in producing high-quality products, and Glenhaze’s continual support on meeting environmental standards, we have been able to go-to market with a sustainable calendar solution that spreads our message of being carbon negative loud and clear.”
