CAMRA throws weight behind Tesco bottle-conditioned ale

It features British Noble, Fuggles and Golding hops and is described as “full bodied with deep and velvety smooth malty character, balanced hop bitterness to finish”.

Chiara Nesbitt, beer buying manager at Tesco explained the decision: “Tesco has been in discussion with Camra for some time, and so we are delighted to be the first supermarket to launch an own-label ale as part of Camra’s ‘Real Ale in a bottle’ initiative.

“We have selected the golden ale as the pioneer for of our own-label bottled conditioned products as it is one of the most popular styles with customers. The bottles hit the shelves next week, and I look forward to hearing some feedback.”

Tom Stainer, head of communications at Camra, added: “The Campaign for Real Ale believes in choice for beer drinkers and it is fantastic that Tesco is ensuring shoppers have an additional Real Ale in a Bottle available to them.

“Bottle conditioned beer is the closest drinkers can get to real cask ale from a pub – it’s a fantastic natural, living product and we’re delighted Tesco has chosen to help educate customers further about the delights drinkers can discover from Real Ale in a bottle.”

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