The company has already enlisted Christian Riemerschmid von der Heide as its brewmaster. Having worked in the brewery and beverage industry for more then 30 years, he is a master brewer by profession having brewed brands like Augustiner in Munich and Guinness in Dublin.

With full construction mode set for Spring this year, the changes in beer distribution have ensured that it’s an exciting time for the team behind the new brewery.

“The LCBO has interest in beer and supporting Ontario crafts so any organisation producing products here is something they want to succeed, the LCBO has put things in place to give breweries a leg up, to improve network, distribution, says Laba, echoing Steam Whistle’s Taylor.

“But they are restricted of selling 6-packs or smaller, but that said, they don’t get discounts unlike the beer store. Which is a massive disadvantage, so while the LCBO has grown, they haven’t been able to do everything.”

He adds: “The biggest change we have has been with the approval of grocery stores having their licences granted, so that gives us another channel but that’s growing. The majority of beer sales profits flow out of our country, and that’s not right.”

Focusing on the Brunswick proposition, Laba and Goddard expect the business to prove popular with breweries wanting to expand their offering, and as a route into the Ontario market.