Cask Marque will celebrate Cask Ale Week from the 22 September – 2 October 2022 with a programme of exciting events and promotions across the UK.
Cask Marque is delighted to announce that Cask Ale Week 2022 will take place from 22 September – 2 October 2022. Across 11 days, the campaign will celebrate Britain’s national drink: cask beer.
Formed in the early noughties by Cask Marque, Cask Ale Week is supported by the major trade organisations, brewers and pub groups as well as The Campaign for Real Ale (CAMRA).
For 2022, Cask Marque is pleased to be working with the support of the trade associations The British Beer and Pub Association (BBPA), UKHospitality (UKH) and The British Institute of Innkeeping (Bii) to engage their respective memberships across the week. CAMRA have also committed to a consumer marketing campaign for cask during the month of September.
Cask Ale Week engages and supports breweries, pubcos and pubs to organise events that encourage customers to discover – and fall in love with – real ale.
Cask Marque will be leading the campaign with a Beer of the Day and Brewery of the Day feature on the Cask Ale Week social media channels alongside a list and map of events happening across the UK on their website and available through the CaskFinder app.
Users of the CaskFinder app will also be offered exclusive incentives during Cask Ale Week to use the app, visit new pubs and scan new beers.
Other events across the UK will include beer festivals, tutored tastings, brewery tours and special promotions all relating to cask beer. Breweries, pubcos and pubs are encouraged to engage with the campaign to maximise publicity of their events and promotions focused on cask beer.
This opportunity is not limited to Cask Marque members; Cask Marque has a number of resources to promote involvement across the entire beer industry.
Cask Ale Week is a free platform for trade to use and provides a powerful channel for the industry to engage with their customers by getting involved in this exciting national campaign. Customers are encouraged to engage with the campaign by using the #CaskAleWeek and #StandUpForCask hashtags and to share their experiences.
Paul Nunny, Director of Cask Marque, said: “Cask Ale Week is important for both cask beer and pubs. After all, the last stage of the fermentation process of real ale happens in the pub! We want to celebrate the pub as central to the community. It’s now more important than ever to support hospitality and to encourage human connection.
We believe that the pub plays an important role in this, and Cask Ale Week not only introduces new drinkers to the fantastic tradition of cask beer, but encourages them to visit and support local breweries, pubcos and pubs in their locality. Last year was our most successful event to date with over 32 million people reached using #CaskAleWeek across multiple social media platforms.
More than 150 different breweries and pub groups got involved, either running activities, promotions or sharing information on their social media. We look forward to bringing an even more successful Cask Ale Week to customers in 2022, reaching more drinkers and spreading the word about fresh cask beer.”
Cask Ale Week 2022 festivities will kick off with a seminar entitled ‘The Future of Cask’, which will be held at the refurbished Brewer’s Hall in London on 22 September 2022. Places to this seminar can still be booked online.
