Distribution firm strikes US deal

Cave Direct has partnered with Sierra Nevada to bring the celebrated US brewery’s beers to an even broader audience in the U.K.

Founded in 1980, Sierra Nevada Brewing Co. is one of America’s premier craft breweries, highly regarded for using only whole-cone hops and the finest quality ingredients.

The pioneering spirit that launched Sierra Nevada spans more than four decades, with innovation emerging from both the brew house and sustainability initiatives.

Sierra Nevada has set the standard for artisan brewers worldwide as a winner of numerous awards for its extensive line of beers including Pale Ale, Hazy Little Thing, Torpedo, and a host of seasonal, specialty and limited release beers.

Cave Direct, established in 1979 has built a reputation for excellence in distribution, known for their reliability, knowledge, and commitment to customer satisfaction. With a comprehensive network that spans the whole of the U.K., Cave Direct is well-equipped to support Sierra Nevada’s growth.

“We are honored to partner with Sierra Nevada, a brand that exemplifies innovation and quality in the craft beer industry,” said Neil Kitching, managing director of Cave Direct. 

“We look forward to working together to bring their exceptional beers to a wider audience and to contribute to their continued success and growth in the U.K.”

Cave Direct will launch with a select core range of Sierra Nevada Pale Ale, California IPA and Crisp Little Things permanently available as well as bringing in a wider range of Sierra Nevada specials on a pre sales basis to ensure freshness.

This partnership is set to commence from July 2024 with tradetastings being held by Steve Grossman at the Beermerchants tap on the 4th July followed by one in Manchester on 5th July.

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