Corona launches 0.0% iteration

Corona has launched new 100% natural, non-alcoholic Corona Cero.

The 0.0% alcohol alternative has the same crisp and refreshing taste as Corona Extra, with subtle citrus notes that deliver a perfectly balanced flavour. Brewed with 100% natural ingredients, it can be enjoyed anytime, best served cold with a signature wedge of lime, the company said.

Irini Komodikis, Corona marketing director ofr Europe said: “We know that day to day life often adopts routine habits that we find hard to break, which is why we’re excited to see people switch from their soft drinks to a natural refreshing alternative, Corona Cero.

“Maintaining the same all-natural ingredients our brand is known for, the non-alcoholic drink served at The Nature Exchange, gives consumers the chance to break their habits, reconnect with nature and celebrate a more balanced lifestyle.’’

The launch marks Corona’s ambition to expand the drinks category with new innovations. In May 2022, the brand launched a flavoured alternative to beer – Corona Tropical, the brand’s first lightly sparkling alcoholic drink made with a hint of real fruit juice. It was released in three different flavours – Guava & Lime, Raspberry & Lemon, and Grapefruit & Lemongrass

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