Beers from Rhode Island-based Foolproof Brewing Co have been launched into the UK market through global beverage importer Heathwick.

The Pawtucket brewery produces limited production seasonal and speciality brews, marketing its beers by naming them after experiences or common drinking contexts for which each beer is   intended. 

Beers include Backyard IPA, Barstool American Golden Ale, Raincloud Robust Porter and La Ferme Urbaine Farmhouse Ale.

“We are ecstatic to introduce Foolproof’s brews to beer lovers across the UK and fortunate to be partnering with such a reputable and knowledgeable importer, Heathwick,” said Nick Garrison, president and founder of Foolproof Brewing Company.

“The UK has a proud beer culture deeply steeped in history and tradition, and Foolproof looks forward to showcasing the bold flavours, ingenuity, and creativity of our craft beers to the UK market.”

Graham Richardson, general manager at Heathwick, added:  “It’s important for the imported beer market to continue innovating in order to compete with the rapidly evolving UK market we see today. 

“We are launching Foolproof because it brings a different dimension into the UK market and is not just a ‘me-too’ brand. 

“Consumers are more adventurous than ever before and want to try new and exciting beers that offer a genuine point of difference.”