Fourpure Brewing Co., owned by craft beer portfolio business In Good Company, has announced that it has made the decision to consolidate Fourpure’s brewing from Bermondsey in London to its sister brewery in the North of England.
The move will commence in mid-September and will see production relocated to Magic Rock’s state-of-the-art brewing facility in Huddersfield, which is also owned by In Good Company. This will include the closure of Fourpure’s taproom on the Bermondsey Beer Mile, with In Good Company actively looking for a new home for the brand in the capital.
While the latest NielsenIQ data shows buoyant sales figures with Fourpure up by 41.7% year on year, the decision to relocate has been made to future proof the business amidst a challenging time for the craft beer and hospitality industries.
The consolidation will mean a significant increase in capacity in Huddersfield, as well as growing the brewing team on the ground at that location – ensuring continuity in supply of the well-established range of Fourpure products.
In Good Company’s CEO Steve Cox, said: “It is with huge sadness that we’ll leave the brewery and taproom that has been Fourpure’s home since 2013. The decision to relocate is one of the commercial realities we face in order to safeguard the Fourpure brand for the future, as well as allowing the business to grow and innovate.
“We are confident that it is the right move in these circumstances, and we are lucky to already have a state-of-the-art brewing facility at Magic Rock in Huddersfield, meaning there is very minimal impact to production.”
He continued: “As well as ensuring delivery of all commitments to our customers and partners, our absolute priority is to protect jobs. Staff on our London brewing team will obviously be affected by this decision and there will be opportunities for certain roles to relocate to Huddersfield as part of the expansion of that site, however we appreciate that this won’t be possible for everyone.
“Our wider team based in London, who are not physically involved in the brewing or the taproom – including the sales, marketing and finance teams – will be unaffected.”
