London’s Good Karma Beer Co launches its first alcohol-free beer in collaboration with Rock Leopard Brewing
Good Karma specialises in brewing alcohol-free beer and have their sights on releasing a range of 0.5% beers and of wellness sodas that are both alcohol free and bursting with flavour.
The company is a London-based start-up with social responsibility at its core.
They aim to eventually set up their own brewhouse and are currently seeking investment for this purpose.
The business is the brainchild of alcohol-free beer pioneer and industry consultant, Steve Dass.
Dass has worked in the beer industry for 12 years across product development, marketing and sales.
In 2016, he set up the UK’s first alcohol-free brewery in London. After a brief hiatus, he has returned with a renewed passion to use his experience and create a fresh, innovative brand.
The Good Karma range will first be focused on a collection of 0.5% beers and a range of wellness sodas will also soon follow.
For their first release, Good Karma has partnered with South East London’s Rock Leopard Brewing, another exciting independent operation that recently collaborated with one of the UK’s most respected craft breweries, Manchester’s Cloudwater Brew Co.
Culture Shock is an alcohol-free lemon radler, inspired by the Bavarian classic style. It’s extremely thirst-quenching, light and refreshing bursting with flavour.
Dass said: ‘We wanted to start off with a classic and we all love a radler! Our choice of lemon was inspired by our love and learning of Ayurveda, which we will showcase more when we launch our wellness sodas.
“And we were also humbled to brew this in partnership with Stacey at Rock Leopard, who is a dear friend of mine.”
Stacey Ayeh from Rock Leopard added: ‘When the history of lo/no alcoholic craft beer is written, it is right that Steve’s historical place in helping to make this happen is acknowledged.
“It was truly an honour to play a small part in the start of this project. As people start to get a chance to try the beers I’m confident they will agree.”
