Haacht, the Belgian independent brewer, is launching its fruit-flavoured beers, Super 8 Cherry and Super 8 Peach, on tap in the UK.
Super 8 Cherry is a 3.4% ABV wheat beer blended with 25% cherry juice, available in 20l kegs and 330ml bottles, while Super 8 Peach is a 3.7% ABV wheat beer made with 25% peach juice, available in 20l kegs. Both beers are being introduced to thousands of drinkers at the Craft Beer Festival series this summer, with Super 8 Peach being voted top fruit beer at the Bristol event with a 4.1 rating.
Matthew Langley, country director at Haacht UK, said: “SUPER 8 Cherry and SUPER 8 Peach are the perfect beers for a British summer. Cherry is rich and refreshing, while Peach, which is one of this year’s on-trend flavours, is light and fruity.
“As mid-strength beers, they’re great to enjoy chilled when the sun shines, but equally, they bring a much-needed burst of brightness if the clouds appear. UK craft beer drinkers appreciate a broad range of styles, and fruit beer is a fast-growing category.
“As with the full Super 8 range, Cherry and Peach are a far cry from traditional Belgian beers. As speciality beer styles with a uniquely contemporary Belgian twist, the SUPER 8 range has been gradually building a following in the UK, and we’re now stepping support up a gear, as we build distribution and give more beer enthusiasts the opportunity to enjoy these remarkable beers.”
Super 8 Cherry and Peach are served on draught at the six London sites operated by pub and hostel business PubLove. Ben Stackhouse, founder of PubLove added: “The Super 8 fruit beers are a great addition to our range of craft beers, adding a real point of difference to our line-up.
“Both Super 8 Peach and SUPER 8 Cherry deliver a unique taste which is refreshing and delicious. They are proving to be hugely popular summer beers, despite the disappointing lack of summer so far this year.”
The Super 8 range also includes Blanche, a cloudy wheat beer; Flandrien, a Belgian blonde; Export, a light blonde pilsner; Rouge, a full-bodied fruit beer with cranberries and cherries; and IPA, a hoppy and zesty interpretation of the classic style.
Super 8 is part of a broader family of beers from Haacht, which are already well known in Europe, and now starting to build awareness in the UK as the brewer increases its presence in the on-trade.
