Carlsberg Britvic has launched a new addition to the Hobgoblin range with Hobgoblin Amber.

Hobgoblin Amber boasts floral and citrus notes on the nose, complemented by earthy, malted undertones and a zesty fruit finish on the palate. Made with hops like Fuggles, Progress, Herkules and Goldings, it has a full-bodied, well-rounded hoppiness and an ABV of 4.5%.

The company said: “Hobgoblin is a firm favourite amongst ale drinkers, as an award-winning British ale that captures the imagination and delights the tastebuds. First brewed over 40 years ago, the brand has continued to innovate with new product launches, such as the recent arrival of Hobgoblin Session IPA in cask and the roll-out of the latest look and feel of the brand last year.”

Jo Marshall, director of marketing for Ales and Craft at Carlsberg Britvic added: “Hobgoblin Amber is a refreshing and tasty ale which offers drinkers a new flavour experience, perfect for Spring.

“We know that when people shop for ales, they shop by either brand or style of beer, so we wanted to give them everything they are looking for with Hobgoblin. Amber is the best performing ale style in the market and Hobgoblin is the best performing premium ale brand with our market share having increased from 10% of total premium ale to a whopping 12.17%* in the past year.”

While the total value of sales in the premium ale market is down 6.4% in the past year, Hobgoblin has seen a rise in value sales of 13.9%*. What’s more, Hobgoblin Gold, the lead product in the range, has seen 20% volume growth and 21.7% value growth over the same period*. We’re thrilled with the addition of Amber to our range and look forward to further building on our increasing success.”