Keg businesses aim to revolutionise draught beer supply chain with beerQX

CBBR has teamed up with MicroStar Logistics to offer brewers flexibility and efficiency while also maintaining quality on a scale of more than four million kegs.

According to both companies, breweries have been forced to “compromise on either quality or cost” when exporting beer across the Atlantic.

The collaboration, beerQX, is designed to provide a transatlantic cold-chain controlled bulk transport service from next year.

US beer will now arrive in the UK faster and fresher than ever before and UK and European brewers will now be able to get their beer to the US more efficiently than ever, the companies said.

Paul Sherman, managing director of CBBR, explained: “The global beer industry is evolving rapidly and one clear theme across nearly all brewers is an interest in higher quality, more efficient export solutions.

“As we got to know MicroStar, we were impressed with the complementary nature of our businesses and quickly realised that by working together we could offer unparalleled beer export solutions.”

“Both MicroStar and CBBR were created to help brewers grow and beerQX is a natural extension of that mission,” added MicroStar’s president and CEO, Michael Hranicka.

He explained: “In addition to relying on us to meet their existing keg needs in their home markets, through beerQX, brewers can now benefit from our combined expertise and dense network of stainless steel kegs to get their beer to new markets across the Atlantic.”

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