Keystone Brewing Group has secured the future of beer brands Magic Rock and Fourpure, with both joining the group’s growing portfolio.

Since 2022, the holding company In Good Company Brewing has owned both brands, but in recent months, it has fallen into financial difficulties. 

Keystone CEO Mark Williams commented: “Keystone Brewing Group has secured an exclusive license with the brand owners to take these fantastic brands forward in the UK and worldwide.

“The Magic Rock brewery has unfortunately closed, and we are naturally saddened at the loss of the Magic Rock site, and the employees and their families directly affected by this.

“The Magic Rock brewery had already ceased brewing due to cash issues, several weeks prior to agreeing the deal today, as such there was no viable business left.  

“We have managed to save two iconic beer brands for future generations of beer lovers, following Keystone’s strategy of building an impressive portfolio of high-quality and distinctive beverages.” 

Magic Rock and Fourpure join Keystone’s growing beer brand and cider portfolio including Black Sheep, Purity, Big Drop, Brick, Brew by Numbers, Wolf Pack, and premium cider brand Maison SASSY.