Lucky Saint has expanded its team with the addition of John Logue and Aaron Duffett, previously of Brewdog and Camden Town Brewery.
The award-winning alcohol-free beer brand has welcomed John Logue as head of marketing. Logue has a wealth of marketing experience in the drinks industry, including being part of the team that launched Rekorderlig’s alcohol-free cider globally where he created the brand’s Customer Marketing function.
After some time working with Brewdog, including working across its alcohol-free portfolio, and then with ATOM brands, he is now a welcomed addition to the Lucky Saint team.
Commenting says of his new role, “Lucky Saint feels special, and I’m thrilled to be joining not only an amazing brand but a vibrant and exciting team.”
Aaron Duffett joins Lucky Saint as Head of on-trade, bringing his many years of expertise from London based Camden Town brewery where he spent four years heading up the on and off trade sales teams.
Whilst there, Aaron was a vital part of the team that worked on Camden’s nationwide success, culminating in the company’s Camden Hells and Camden Pale becoming the number one and number three craft brands by volume in the on trade.
With 1 in 4 visits to the pub now alcohol free (KAM Media 2020) Aaron will be working to expand Lucky Saint’s presence within the on-trade, as the demand for no/low options continues to grow.
Aaron says of his new role, ‘It’s no secret that the no and low category is experiencing huge growth and as a nation of lager lovers there is an air of inevitability that lager will be the volume driver in this space.
Duffet said: “Lucky Saint is a great brand with every potential of becoming the category leader and I am so excited to become a part of that journey.’
Luke Boase, Founder of Lucky Saint added, “Following rapid growth in 2020, driven by success in off-trade and e-commerce, we are in the exciting position to be able to invest further into sales and marketing.
“John and Aaron both bring with them a huge amount of experience in growing brands and I can’t wait to see them bring Lucky Saint to an ever growing audience. ”
