Alcohol-free beer brand Mash Gang is launching a new permanent core range of beers across the UK comprising Chug, Glug and Journey Juice.

The new core range has been developed to meet the most popular alcohol-free beer styles demanded by consumers and the trade, the company said.

All variants use natural ingredients, are low sugar and contain less than 60 calories per can. According to the Portman Group, nearly one in three (29%) UK adults now regularly consume low and no alcohol products, underscoring the continued growth and mainstream appeal of high-quality alcohol-free alternatives.

The core range is available in 330ml and 4x330ml multipacks in response to demand for the most popular on- and off-trade formats, and in bold, striking designs that will instantly grab consumers’ attention in bar and at the shelf.

Jordan Childs, head brewer at Mash Gang, explained: “This new core range is all about giving consumers what they want – bold flavours, market-leading quality, alcohol-free beer in the most versatile and convenient formats.”

“We have experimented with over 200 beers in the last 5 years leading to our core range – refining our cutting-edge precision brewing process and using innovative yeasts, fruit purées, and a keen eye for texture.

“Mash Gang beers that don’t just compete with their alcohol counterparts – they redefine the category.”