Mash Gang targeting growth following major investment

Non-alcoholic brewery brand Mash Gang is significantly boosting its output after securing major investment from tech investor Ryan McCarry.

The investment process, managed and advised upon by Daniel Finn, brewery sector lead of Brabners LLP, marks a pivotal moment in Mash Gang’s journey, fueling its aggressive growth strategy and reinforcing its commitment to producing best-in-class beer.

The investment will position Mash Gang as one of the UK’s largest non-alcoholic brands. Their production will upscale to 500,000 units in a single run and they will invest in developing revolutionary technologies to cement their place as a global leader in alcohol-free R&D.

“This investment ends a 12-month process, filled with countless conversations and opportunities,” said James Loveday, CEO of Mash Gang.

“Ryan was the investor who asked the right questions and worked with us to structure a deal that suited everyone. He understands our operation and has a shared belief in our vision. Ryan’s experience with fast-growing businesses, Internet and tech, and our commitment to deliver fantastic beer globally, makes for an unrivalled pairing.”

Commenting on his investment, Ryan McCarry said: “I am thrilled to join Mash Gang as an investor and Non-Exec Director. From our first introductions, I knew I wanted to be part of their journey, culture, and move into this exciting, fast-developing sector. Mash Gang has a fantastic reputation for delivering game-changing, great-tasting, high-quality NOLO drinks with relentless innovation.

“The crossover of tech and low-alcohol drinks is not obvious, but technology plays an increasingly important role in NOLO drink production, solving global supply challenges and managing subscribers and retailers.”

Mash Gang was founded as a decentralised business, working more like Nike and Uber than AB InBev or Brewdog. Founded with less than £5000 of founders’ funds, finding financial stability has always been a priority.

This investment will enable Mash Gang to pursue excellence in the non-alcoholic brewing industry, blending traditional methods with cutting-edge technology. Mash Gang has set its sights on global expansion and gaining recognition as a leader in the NOLO drinks sector.

Photo: Elspeth Vincent

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