And in 2016, the team have just that. Producing unfiltered, unpasteurized beer, Five Points is undertaking the latest stage of its expansion. Not bad for a company that Mason considered as a latecomer to the proverbial party.

“We are really happy and proud of how are beers were received back then, and continue to be now. We couldn’t ask for more, and that’s why were are still here and looking at our next step,” he says.

According to Hobbs (above), it was always their intention to start and do a core range well, then to build on that. They have stayed true to their word, offering five beers, which comprise the 4.4% ’Five Points Pale’, 4.8% Railway Porter’ the 7.8% ’London Smoke’, its 6% ’Hook Island Red’ and the 7.1% ’Five Points IPA’ which was launched in 2014.

The Pale accounts for two thirds of their output, with 10% spread across each of the rest of the range, though this is likely to change with the anticipated launch of a brown ale this year.

“The core side was always part of our vision,” says Mason. Look at how breweries such as Brooklyn Brewery have a solid lager, as does Sierra Nevada with its Pale, it’s important and helps your reputation. We didn’t want to have a kids in a candy shop approach of trying anything and everything, as that wasn’t for us. We have always gone for a clean, strong identity.”

Hobbs adds: “Our approach isn’t what I would call subtle, but it’s more about using flavours but using them wisely, rather than using them for the sake of it. Consistency is important to us.

“We take pride in our commitment to that, but that doesn’t mean they won’t evolve. We are constantly tweaking them, but we don’t want people to have that recognition. It’s a considered fashion, and one we are always evaluating.”