When it comes to marketing, many breweries focus only on Internet marketing, sales and others. As effective as they may be, these traditional mediums for advertising and marketing campaigns are very expensive to own and they require a huge amount of resources in order for a brand to stay relevant in the market.

This is why TV, newspaper advertisements and billboards and other major mediums are marketing tools for big brands with deep pockets. Usually they are unattainable platforms for startups and companies with modest marketing and advertising budgets.

This is where custom printed t-shirts come in. 

The key to a great marketing strategy using t-shirts is to create t-shirts for your brand that are so awesome, your employees, customers and biggest fans would want to wear them not just once but over and over again. T-shirts printed with your company logo, image, or message are among the most popular promotional merchant items. 

Apparel makes up over 30 percent of the merch products worldwide, no wonder why. Printed t-shirts can bring a great value to your brand, they are more than just walking billboards. It’s such a powerful marketing tool that can amplify your brand’s message and they can also generate a bit of extra income too.

Some of the benefits of using printed T-shirts in a marketing campaign

• T-shirts are an Identity
  
• Custom printed t-shirts can establish strong brand recognition for your business. The more people wear your t-shirts, the more people will learn about your brand.
• People who wear your brand’s t-shirts are ambassadors. And wherever they go with your t-shirt, your brand presence and message follow.
• With creative and attractive printed designs, t-shirts can be used to create conversations that surround your business.
  
• Not just your loyal following, but also your employees and the faces of your company.
• A good quality t-shirt can last for years, even after your marketing campaign has ended.
  
• 91% of Americans own a favourite t-shirt which they like to wear over and over again and I imagine a similar percentage here in the UK. Why not this be one with your design printed on? 🙂
• T-shirts are inexpensive

This is an important point for businesses in general, not just start ups. Custom printed garments cost only a fraction of traditional advertising, yet these t-shirts can help elevate your marketing efforts as effective as, if not better than costlier alternatives.

Custom t-shirts are not subjected to regulations, so you can be as creative as possible with your custom t-shirt design to help your brand stand out.

It’s really quite simple. By turning creative ideas into custom printed t-shirts for your brand, you will find that there are plenty of good marketing opportunities out there and they are cost-friendly, easy and fun too.

Changing Tides

There’s a real trend in customers swapping from the cheaper, promotional garments which were once considered to be the industry standard to better quality and also ethically sourced, organic cotton garments.

These garments are of better overall quality, the prints also look nicer on them and even though they are a bit more expensive, the extra money is well spent on these. People can wear these for years and years without the print fading or the garments loosing their shapes.

We’ve also noticed that embroidery on t-shirts and polos are getting more popular on the more fashionable merch t-shirts too. Embroidery has always been big in workwear but now we do a lot of small logos on t-shirts, sometimes combined with screen printing which gives you a unique finish.

Apart from t-shirts screen printed tote bags are a great way to promote your business.

Sponsoring events puts your brand in a respected position, and attendees are more likely to have positive feelings about your brand. Talk to the event coordinator, ask for permission to print custom T-shirts and/or tote bags that include the event branding alongside your logo. Most people like to keep souvenirs from events they attend.

Less isn’t more

These days customers want to know what products are made of and how they were manufactured. Organic cotton helps safeguard the environment, and can be blended with recycled plastic that used to be a water bottle. 

We work with two great suppliers, Stanley/Stella and Continental Clothing who both have special commitments to corporate responsibility, with exceptional labor policies and sustainable practices.

This combined with our own ethical 

Both companies produce great quality garments, I myself have many t-shirts from them which are over 6 years old and they are still in great condition. We think it’s wiser to spend a bit more on a t-shirt and get a much better quality garment which the wearer can enjoy for years rather than something cheap which would lose it’s shape after a couple of washes.