What to do when your world’s largest moose statue gets out-moosed by Norway, you turn to Moosehead Beer, Canada’s oldest independent brewery.

Mac the Moose, a steel and concrete sculpture of the famous big elk, for 31-years reigned as the world’s tallest moose in Moose Jaw, Saskatchewan.

But then a silver moose statue – Storelgen – was built in Norway that stood around 30 centimetres (just shy of one foot) taller than Mac The Moose.

Moosehead President and CEO Andrew Oland says it was “a natural fit” that the company jump in when news broke that Mac was about to lose his title.

“We had to help Mac regain the title,” he said. “The moose has been our emblem since 1937 and it’s iconic with Canada, we’re an iconic Canadian brand. Also this situation – we’re players in the world brewing industry, playing against giants, and Moose Jaw, Saskatchewan, typifies the values that we as a multi-generational Canadian brewing company try to live each and every day.”

The donation from Moosehead and others allowed for Mac’s antlers to grow in height by 24 inches. Now, Mac is more than 34 feet (10.46 metres) tall and has regained his title.