Marks & Spencer has relaunched its craft beer own label range with supplier partner, Real Drinks.
The M&S Craft Own Label 330ml Range will feature six new craft beers created from three separate UK breweries, curated by Real Drinks.
Involved in this bespoke range are Fourpure Brewing Co in Bermondsey, Harbour Brewing Co in Cornwall and Vocation Brewery in Hebden Bridge.
Jenna Dunseath, technical director at Real Drinks said, “Creating and bringing exciting new drinks to the market is what we love to do.
“We were instrumental in facilitating this collaborative exercise to work with M&S and the breweries, to bring new beers and brewing processes into a major retailer. This particular range is market leading in terms of their production process.”
From Fourpure Brewing Co in Bermondsey is Session IPA 4%, a juicy and tropical Session IPA.
Harbour Brewing Co has created the Helles 4.2%, which is sterile filtered, to bring a light and crisp Helles lager.
Vocation Brewery has brewed American Pale Ale, 5.3%, and American IPA, 5.5%, a bold US-style IPA.
Real Drinks has supplied Marks & Spencer with own label drinks, as well as a range of well known drinks brands, since 2007.