Flavour specialists, I.T.S has launched a range of natural puree flavours with a ‘just crushed fruit taste’ to help fruit beer brewers as well as other food and beverage manufacturers manage finished product costs in the face of difficult supply issues of fruit puree.

A combination of poor crops in the key growing areas, the war in Ukraine and increased labour costs has resulted in limited availability of fruits such as raspberries, and, as a result, costs for raspberry puree, among others, has skyrocketed.

For manufacturers working with fruit flavours, I.T.Snatural fruit puree flavours, available in strawberry, raspberry, passionfruit, peach, apricot, banana, blackberry and mango, offer a more cost-effective and cost-stable approach to getting that natural tasting flavour into food and drink products.

While some fruit flavours are far too similar to sweets and confectionery, I.T.S’ range of natural fruit puree flavours deliver an intense flavour profile with a real natural crushed fruit taste including many of the notes found in cooked fruit.

The new flavours can work well on their own, but also alongside real fruit puree meaning manufacturers can cut down on the amount of fruit puree used and reduce the overall cost in use.

In addition, natural fruit puree flavours can be much more straightforward to work with than real fruit purees as there are no issues with cloudiness or having to worry about the stability of the product.

Suitable for use across a range of applications, including beverages such as fruit beer, dairy products such as ice cream and yoghurt and baked treats, I.T.S’ new natural fruit puree flavours are allergen free and vegan suitable.