Sellar has launched a new product where craft breweries and drinks producers can get paid in full, on dispatch, for every order; while also offering their customers credit payment terms in one consolidated invoice.

Sellar Credit is a Buy Now Pay Later checkout option that gives trade customers up to 60 day payment terms, with over 250 craft drinks suppliers, paid in one consolidated invoice. Plus, Sellar Credit guarantees on-time payment to producers.

Julian Bourne, CEO of Sellar said: “Since we started Sellar back in 2019, breweries have always told us about the pain point of getting paid on time, sometimes if at all. Payments in the craft drinks industry were already broken, then when Covid hit, hospitality experienced a cash-crisis. A challenge our industry is still facing.

Since Covid, many breweries stopped offering credit terms or significantly shortened the leash on the terms they offered. On Sellar, 60 per cent of buyers are on pro-forma terms, meaning they need to pay up front, and of those that get credit terms, two thirds of these agreements are less than 30 days.

From Sellar’s buyer research they learnt that getting credit terms for buyers is extremely important in making their buying decisions and managing cash flow.

84 per cent of of trade buyers who use Sellar said they would be more likely to order from a supplier that offers at least 30 day credit terms.

Bourne added: “At Sellar, we run towards solving the hardest problems. Payments in the craft drinks trade is up there.

“This problem resonated deeply with many of our former brewery employees, who were all too familiar with the burden of thousands of pounds in unpaid invoices.

“Equally, hard times have hit venues, and they need flexibility to grow. We’re at a point where buyers need credit, but suppliers need cash, something needed to change to help the craft drinks industry succeed.”

Sellar is looking to launch Sellar Credit in March 2025, after a Beta testing programme in February. Sellar is currently offering exclusive rates for suppliers who wish to be part of the launch.

For only slightly more than a typical card payment fee, Sellar Credit will save small businesses valuable admin time, eradicate risk and trade customers will benefit from extended credit terms which means producers will grow sales through larger, and more frequent orders.

Sellar credit is free for buyers. For suppliers, pricing starts from just 2.99%. Sellar is giving this rate to every supplier participating in their March launch.