Fallen Brewing, the Kippen railway station based award-winning Scottish craft brewery, has announced a new brand repositioning.
From larger can sizes to a refreshed design, the range will look and feel different but fans can still enjoy the same great tasting beers.
The new-look range offers a rainbow kaleidoscope of colour, making it easier to identify each variety. The repositioning was designed in collaboration with Erik Porter of Union Creative.
The redesign brings a completely fresh look and feel to Fallen’s great tasting beers, which include the aptly named Local Motive, Chew Chew, and much-loved Platform C.
Erik Porter, managing director of Union Creative, said: “I’ve worked in the design industry for 25 years, and was involved in the original Brew Dog branding at my previous agency. A few years ago, I set out as a freelance designer with an eye on the craft beer industry”.
Uniquely, the new labels feature pen and ink artwork designed by GP, artist, and close friend of the brewery owners Zain Kapasi. The illustrations feature stylised trains and railway scenes, the signal box from the old Kippen Railway Station, and other iconic Scottish landmarks.
Paul Fallen, founder of Fallen Brewing added: “Zain’s illustrations were exactly what the coloured designs needed. They add texture and interest to the cans and each drawing is unique. We are delighted to have worked with Zain on the rebrand”.
The new designs will help with variety recognition and differentiation.
Fallen said: “The monotone designs were great when we started and have served us well but we felt it was time for a change. The new branding is fresh but familiar and should give us a better presence on the bar and in stores with instantly recognisable colours for each beer.
The brand, which recently withdrew listings of its range from all supermarkets and severed ties with Molson Coors, announced a dedicated commitment to independent beer wholesalers and shops, restaurants, and bars across the UK at the end of July 2020.
Fallen Brewing, one of Scotland’s leading craft breweries, is situated in the old Kippen Railway Station with views towards The Trossachs and The South West Highlands.
