Red Fin Cider has secured a listing for both its Fresh Apple and their Meloncherry styles at Waitrose.

44 Waitrose stores will stock Red Fin Cider from April 2025. This follows on from the business quickly establishing itself in the on-trade, already gaining a significant national presence and loyal following since its launch in June 2024, becoming one of the fastest-growing cider brands and drinks brands in the UK.

Established by three industry veterans and friends, Freddie Rouse, Dave Tugwell and Graeme Baldwin, Red Fin was launched as they saw a need for a new and vibrant brand in the category that was both independently craft but also accessible and a real celebration of Somerset apples, delivering a cider that stacks up in the world of craft beer.

Dave Tugwell, Red Fin Co-Founder commented: “For Red Fin to be available in Waitrose stores is huge news for us and one that we could only dreamt to have achieved when we launched nearly 9 months ago. Waitrose is the perfect home for us to launch into the Off-Trade with our 500ml bottles.

“For Jourdan Gabbini and the Waitrose team to come on board with us at this early stage is a testament to the faith they have in us at Red Fin but also in their track record of supporting new and exciting independent brands”

You can hear more from Dave by listening to our podcast with him right here.