The brewery has teamed up with illustrators from across the music and fashion world to produce new looks for their beers.

Beers that have been undergone updates include ‘Cornish Trawler’, ‘Hops ’n’ Honey’, ‘Penny Come Quick’ and ‘Porthleven’

Steve Skinner, head taster at the brewery, explained: “We have always known that the unique personality of each of our ales is what our customers love and our research backed this up.

“We made the decision to collaborate with a different illustrator for each of our core beers to celebrate this and allowed them the freedom to truly capture the spirit and individuality of each ale.”

In addition to a website rebrand, the brewery will also be providing a beer education programme for key trade accounts. This includes tasting events and tap house training.

Commercial director, Mike Pritchard added: “Our trade customers are extremely loyal and we’ve always prided ourselves on offering great customer service and technical support for our trade accounts. 

“In 2016, we will be investing heavily in this area of the business with expansion of our production facilities, beer tasting events for key accounts and increased spend on marketing to drive footfall in stores and dwell time in bars and pubs.”