Long Reads
Packaging | Your brand is key
A brand is not simply a logo, it’s much, much more, explains Myles Pinfold, founder and strategic director at WPA Pinfold – a brand design
Tag: packaging
Long Reads
Packaging for the Future
In the brewing industry, sustainability has evolved from being an optional ingredient to a vital part of the recipe. Brewers around the world have been
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Packaging | Printing and labelling know-how
When it comes to your small pack proposition, there are a wealth of substrates, finishes and films that can make your branding pop and jump
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Packaging | Creating a clear pathway to net zero
Embarking on a net zero journey can be daunting and difficult. But it doesn’t need to be, says the team at Net Zero Now. Since
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Shepherd Neame improves packaging capabilities
Shepherd Neame has invested in a new state-of-the-art industrial robot to improve its packaging capabilities. The Faversham-based brewery has been using an automated industrial robot on
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Sustainable labelling
The craft brewing industry is, like every manufacturing sector facing sustainability challenges, driven by customers and retailers alike. Everybody needs to be seen to be
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Packaging | Crown caps and their role in your beer
Crown caps have become an iconic feature of beer around the world. Giving opportunity for increased brand recognition, and even a collectable item for some
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Lakedown Brewing Co boost packaging offering with canning line investment
Lakedown Brewing Co have followed on from a “record-breaking year” with the investment in a new canning line facility at their East Sussex HQ. The
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New report reveals packaging line downtime
Craft brewers are only filling cans or bottles 54% of the time, the average brewer is unable to run their production line for longer than
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Apply Yourself | Printing and Labelling
The consensus that you consume a beer before you actually drink it arguably relates to the appearance, and aroma, of the drink itself. But the
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Packaging: Striking a Chord
It has been a predictably manic couple of weeks at Beavertown towers. The brewery has held the successful southern launch party for this year’s Rainbow
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Packaging design: Forging an identity
TBJ – Chris, I know your passion is in illustration and, in particular, characters for children’s books so how did you and Josh get into