In 2015, Beavertown, which is based across several units in a Tottenham Hale business park, has five staff on sales, and five on the brewing side. Employing 25 people in total is impressive, considering that when they moved into its current site a year ago there was only nine in the team.

According to Plant, everything the company makes goes back into being reinvested on new equipment and the brewery itself, so it comes as no surprise that the company is continuing on such an upward trajectory.

The team live and breath Beavertown, so while the beer is good enough to do the talking for them on its own, it’s backed by a dedicated group that has helped the brewery become of the UK’s most respected names here, and abroad. And with increased demand, Beavertown has had to act quickly to meet the growing, insatiable appetite drinkers have for its beer.

Operating with eight 120HL tanks and a 30BBL system when they moved into the site one year ago, Beavertown has since installed another four 120HL tanks three months ago. However, it doesn’t stop there, another 12 tanks, supplied by Olympus Automation, will be going into the company’s second unit later this year.

This investment complements an incoming brand new canning line from CFT, which Plant describes as a fantastic canning and bottling line manufacturer, and an addition that will vastly increase its canning capabilities.

“Anything that we do, is putting balls on the plate. Many people tell us that you can’t get Gamma Ray, it’s there and then it’s gone. We worked out the other day that we could be solely brewing Gamma Ray non-stop and it still wouldn’t meet the demand for the product. And I don’t want that! I want people to be able to drink Gamma Ray when they want!,” he enthuses.

And while the company is experiencing a remarkable demand for its beers, Plant is keen to ensure that Beavertown’s involvement with the beer they produce doesn’t end when it leaves the warehouse.

He explains: “A challenge for us is geared around education and the service we give people, challenging ourselves to make better beer but at the end of the day, we want to be serving great beer, and drinking great beer at every corner but I do think there is still information we need to pass over.”

This desire for education extends to the brewery’s approach to supermarkets and the way beer is sold at retail. In 2015, an increasing amount of good beer can be found in Marks & Spencer, Waitrose and Tesco, among others, but Plant is yet to be convinced of Beavertown’s place in the retail landscape.

“We’ve been approached by some supermarkets before and it’s not a cost issue as people will pay our price, but my only worry is that by going into the mainstream wholesalers is that they could dilute our product and it will lose something of what we are. It will simply become a blended product for them to bring people into the stores and that really worries me. It really worries me.

“I never want my beer to be sold in Tesco for £1.50 a can.

“At that point, all the companies that you’ve worked with, supported and been supported by, and have grown with on this journey, will get blown out of the water as they can’t do that. And of course, we can’t make beer that cheap either.We don’t do price cuts with companies, they work with what we sell at. I’d like to be able to sell with those guys but it’d would need to be done with us, on our terms and, so we can make a big splash and really educate people about beers such as ours,” he says.