While Beavertown has been prolific, but measured with its approach to new beers, it puts as much emphasis on its older recipes, too.

”We are still tweaking the Neck Oil recipe, tweaking the hops individually with the Neck Oil, and Gamma Ray. If I’m honest, we’ve been annoyed with Columbus recently, as it’s grown so vastly across so many farms, it can vary so differently so it’s a challenge. And a beer tasting different can be a beautiful but as a brewer, it’s…… not ideal. You find yourself asking ‘What is that and why does it taste so different?! So we look at how can we blend and add layers to compensate,” he explains.

And if this wasn’t enough to keep Plant busy, he’s also playing a key role in a new association that aims to both promote and protect the interests of British craft brewers, United Craft Brewers.

Plant, Magic Rock’s Richard Burhouse, Camden Town’s Jasper Cuppaidge, distributor James Clay and BrewDog’s James Watt have all put their names to the cause, claiming it will focus on “core values of education and quality, along with promotion and protection”.

However, they are also quick to point out that the association isn’t an exclusive membership community that other breweries will want to be part of.

He explains: We’ve got a definition of what we are, aims and purpose while bring people that are interested together. It’s now looking at the bigger picture. It needed a start and we got the seed going and we’ve had a great response.

“Now we need to get together and press on with it but we’ve been busy! People need to understand, and will see, that’s it not just about us four breweries. It’s not. People are worried about consolidation and that is not the case. It’ll help define us and it is what it is. It’ll help us raise the bar, which can only be a good thing.”

And on that note, one of Plant’s colleagues apologetically interrupts to quiz him on whether he’ll be returning the same-day following an upcoming trip to Edinburgh to spread the Beavertown name. He jumps at it as if it was the first time he’d been asked to do so. And with that enthusiasm matched by those around him, coupled with excellent beers to boot, Plant and Beavertown are well and truly on the up.