The London Beer Factory is expanding its presence in small-pack sales with the roll-out of its beers in new 360 cans.

The South-London based brewery has taken a considered approach to the roll out of its new cans, which it has been trialling in-house for the past several months.

While it will still offer bottles as long as customers demand them, the plan now is to migrate its range to the cans it has invested heavily in.

Its full range is available in the new cans, which comprise Chelsea Blonde, Paxton IPA, Sayers Stout, London Bohemia Lager and Beyond The Pale.

Canning is handled in-house using the 12-staff company’s line from Cask Brewing Systems. Unlike traditional cans, the lids completely peel off, revealing the aromas previously prohibited by regular bottles and cans.

“We started looking at this side of things around six months ago. We were looking to can our beer and as a result, we started the 360 discussion. We had seen, and experienced, the benefits of it in the US so when the opportunity arose to can our beers this way, it made complete sense, explains The London Beer Factory’s Tom Bull.

He adds: “It’s an exciting development for us and one that are people getting on board with. Once people try beer from these cans, it easy to see what the fuss is about.”

In addition to the new canning initiative, the brewery has recently installed a number of new FVs and is also expanding its Pilot range of beers that it puts out once a month.

Additions to the range, such as the Galaxy IPA, also tie in to the subscription service The London Beer Factory is offering drinkers. It offers a mixed case of its core range, alongside a new addition from the Pilot range, for £35 a month.

“The service gives people the opportunity to try our core range each month, with the added benefit of trying the latest creation from our Pilot range. It’s an exciting time for this brewery.”