Rich Heritage

Hibberd is clearly passionate about the Truman’s name, and its position in the modern landscape, but also the rich heritage that comes with the brand. So while the team has put its money where its mouth is, when it comes to investing in new equipment, this also extends to the way Truman’s is seen in the wild.

A point in question is that to celebrate the arrival of the new range, Truman’s has teamed up with Louis Lejeune, who is the only surviving maker of custom car mascots, to produce a striking new bespoke beer dispense font.

This features a hand-cast bronze eagle, which has been the symbol of Truman’s since the company was founded in 1666. Each eagle has been individually cast in bronze, before it is finished in chrome with the eagle design based on a traditional car mascot – the Alvis crested eagle. “We are proud of what we do, and who we are, so that’s why we do it? It’s indicative of our quality and heritage,” he says.

But that, as Hibberd explains, is only part of the latest Truman’s journey, with plans well underway for its landmark next year, and beyond. “The time will come where we need a purpose built home for the next 100 years. 2016 marks the 350th of Truman’s, and we want to stay relevant, producing great beers, from a great brewery, for a very long time.

“We fought tooth and nail to bring Truman’s back to London, so we’re not planning to let that go anytime soon”.