The Warsteiner Brewery, belonging to the Haus Cramer Group, has signed a long-term deal with renowned UK beer importer James Clay and Sons as exclusive UK distributor for all beer brands from 1st January 2024.

The strength of the partnership is a connection between successful family businesses where shared values create a powerful platform to develop the brand in the UK.

James Clay and Sons are well-known for discovering and developing import brands that help influence and shape the UK market, with particular notoriety for world class heritage brands from Europe. Warsteiner is a 9th generation family brewery, in operation since 1753 and brings a long pedigree of quality German beers from across its breweries in Germany, making it a natural fit for the James Clay and Sons portfolio.

James Clay, Managing Director, said: “We are delighted to bring Warsteiner into our portfolio as a brewery with family values and long-term thinking closely aligned with James Clays and Sons.

“It is our joint ambition to elevate Warsteiner with like-minded trade customers and consumers to create a national brand synonymous with the high-quality lager brewing that Germany is internationally famous for.”

Oliver Jaensch, General Manager International at Warsteiner Brewery added: “We are excited to partner with James Clay and Sons, and their expertise in the World Beer and Premium categories.

“We are convinced that the two family businesses will complement each other brilliantly. We have exciting growth plans for Warsteiner in the UK market, where provenance and quality are increasingly revered by UK drinkers.”