Scottish brewery Williams Bros. Brewing Co. are adding to their wickedly hoppy Joker IPA series, with the launch of Juicy Joker.

Juicy Joker is a 5% New England (NEIPA) style version of their flagship Joker IPA and will be available in 440ml cans and on draught. With NEIPAs being one of the fastest growing craft beer styles in the UK, it was only a matter of time before their classic Joker got a juice bomb twist. 

Williams Bros. Joker IPA has been a firm favourite of Scottish drinkers since it hit the market in 2006 – perfectly showcasing their 30 years of brewing history and earning its place as their biggest seller. Based on the success of Joker, the team ramped up the volume with Double Joker, the bigger, stronger and punchier brother, in 2012. But they weren’t finished innovating, and so we welcome the release of the totally tropical Juicy Joker.

“We’ve taken the juiciest elements from our current duo of Joker’s and cranked their volume up to 11. Dialing up the juicy hops and introducing more oats and wheat to give it that smooth mouthfeel the style is known for, all while keeping the strength at an easy drinking 5% ABV,” said Chris Williams, Williams Bros. director.

 “There has clearly been a growing thirst for hazy, hoppier beers over the past couple of years and while we have brewed some specials along these lines, there has never been a core beer in our portfolio that ticks these boxes. We’re excited to add to our Joker line up with this new beer,” he added.