Bristol-based Wiper and True has grown its grocery portfolio, launching its flagship pale ale, 4.2% Kaleidoscope, in Sainsbury’s stores nationwide and online.

The move will see the Bristol brand’s best-selling beer rolled out into 395 stores.

Michael Wiper, Wiper and True’s Founder said: “Kaleidoscope is many people’s first experience with our brewery. This monumental step into Sainsbury’s is such an exciting opportunity for us. We can’t wait for more drinkers to discover and enjoy our Beautiful Beer.”

Kaleidoscope is brewed using Citra, Simcoe and Mosaic hops. The blend creates a kaleidoscope of bright citrus and vibrant fruit flavours, balanced with gentle, clean bitterness. It’s also suitable for vegans.

Wiper and True is an independent craft brewery based in Bristol, focused on creating refined, carefully considered beer in the most sustainable way possible. Having been brewing for over a decade, the brand is known for carefully sourcing its ingredients, and using a custom-engineered, German-designed brew kit to achieve technical precision and consistency.

You can listen to our podcast with them here: https://www.brewersjournal.info/107-beautiful-beer-wiper-and-true-turns-10/

Kaleidoscope is available now in Sainsbury’s stores and online (RRP £3.50) in 440ml cans.